Young workers, in particular, have shown they want to align themselves with companies that support principles and values similar to their own, and companies that are contributing to a greater good.

The modern workers were all about salary but today millennials are about purpose.

Millennials are increasing saying they want to do something they really believe in, a company that stands for something more than just what it sells or creates, it can develop a deeper relationship with both consumers and employees.

I definitely relate to this because once I got out of college, I had a good paying job. My salary was starting off at $40,000 but it didn’t really match my purpose. Even though I could have made a impact with that, I know in my heart I was meant to go a different path. Now, I am a part time entrepreneur creating my dream job. I have more peace and I like what I do because it aligns with my values.

What are your thoughts?